The African economies are mostly described by top-down macroeconomic data from international organizations like World Bank, IMF and national state departments like the ministries.Read more
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Brands face multiple challenges in the fast-moving consumer goods’ industry, including increasing pressure or presence from private and/or small companies having cheaper operating costs, a growing social awareness for environmental responsibility and the constant push to manufacture products quicker and cheaper than before.Read more
With the economic prospects of most of the sub saharan countries looking positive as seen by their increased income levels, growing population, emergence of urban centres, consumption of consumer goods is growing and this in an opportunity companies should look out for.Read more
Retaining a client can be even more difficult than winning a new account: Every email, every interaction, and every look will be scrutinized by an unhappy and unsatisfied client. And every email, interaction, and look can be the spark that leads to mistrust and dissatisfaction.Read more