Our Blog

Get the latest tech news and articles in Kenya to help you understand your app/software/website project better.

App competitor research to find market opportunities

App competitor research to find market opportunities

After having a brilliant app idea, you must conduct competitor research. You need a systematic investigation process in order to grow your understanding of the market and discover the new information that will help you determine the next steps of the development process.

Read more

How to identify your mobile app target audience

How to identify your mobile app target audience

Did you know that launching a mobile application, you become part of global market estimated in the billions of dollars? Finding your target market or audience is a key step in your overall business strategy because you want to move forward without understanding who you can offer your products to and who will actually buy it.

Read more

Blockchain in food supply industry

Blockchain in food supply industry

The blockchain technology has reinvigorated the industry’s drive to achieve end-to-end food traceability and enable the product information transparency. Today, the food industry companies need to be educated on blockchain which can lead to great improvements in food supply chain.

Read more