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WHAT IS CUSTOMER EXPERIENCE?

WHAT IS CUSTOMER EXPERIENCE?

Organizations that successfully deliver superb experiences reap great rewards. Exceptional CX can result in lifelong brand loyalty, higher customer satisfaction, lower churn, and increased revenue.

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ROLE OF PRODUCT MANAGEMENT

ROLE OF PRODUCT MANAGEMENT

Change at this scale is called an enterprise transformation because it fundamentally shifts the entire organization’s focus around delivering a Complete Product Experience (CPE).

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TYPES OF BUSINESS TRANSFORMATION

TYPES OF BUSINESS TRANSFORMATION

Digital advances are driving a fundamental shift in customer expectations and thus a good number of CEOs have recently prioritized a business transformation to develop new-era technology skills and capabilities.

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PRODUCT PRICING

PRODUCT PRICING

Many businesses make mistakes in the area of pricing, setting their prices too high or too low, or choosing the wrong pricing structure altogether.

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WHAT IS PRODUCT POSITIONING?

WHAT IS PRODUCT POSITIONING?

Positioning is where your product or service fits in the marketplace. It is a strategic exercise that defines what makes your product unique and why it is better than alternative solutions.

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