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Get the latest tech news and articles in Kenya to help you understand your app/software/website project better.

Mobile App Development in Kenya- Strategy.

Mobile App Development in Kenya- Strategy.

Developing a mobile application for commercial purposes is more than just an idea. It requires one to go through some elaborate mobile app development stages so as to increase their chances of success.Those stages include;

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Building a business website for your brand in Kenya.

Building a business website for your brand in Kenya.

Advances in mobile technology and internet has seen a surge in consumption of information via digital devices hence most businesses have been obliged to go online. Typically when you are interested in a product, service or a company, the first thing most of the people do is to search for the item on your browser to know more about it.

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Captivating marketing media qualities for your digital platforms in Kenya.

Captivating marketing media qualities for your digital platforms in Kenya.

Contrary to 20th century assumption among scientists that the post childhood human brain is stable in structure and that it remains consistent throughout life, increasing evidence shows that our increasing consumption of media via digital devices is altering our cognitive skills like attention. The extent of this effect is determined by the volume, intensity and style of our consumption of digital media.

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Your website’s Landing page

Your website’s Landing page

A landing page is defined as the initial page that a prospective client visiting your online page, website or blog sees. This page has to be designed with the aim of directing the prospective client to take a particular action so that you can achieve certain goals. Normally, such goals include; increase conversion rates, generate high subscription rates, direct more customers to your products, push more leads down your sales funnel to become paying clients, among others.

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The case of incomplete/failed software development projects in Kenya

The case of incomplete/failed software development projects in Kenya

Quite a number of the new leads for software development that we receive at our firm Trendpro Systems Ltd involve clients who fell apart with their former software developers and left the client with an incomplete project after they had paid them. These clients normally expect that it’s a simple process where our developers can pick up the source code and develop on it to completion with just a little effort

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Social Proof For Your Website

Social Proof For Your Website

People tend to buy into something especially when they see others using it. It’s a psychological principle that has been exploited by marketers to promote their products by ensuring that their product is endorsed by their early clients and this early endorsement forms the basis of attracting new clients

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Having A Strong Call To Action on Your Landing Page

Having A Strong Call To Action on Your Landing Page

Landing pages and strong calls to action are among the techniques that have been devised to to increase the conversion rate of your online prospects to leads. Due to the huge amount of information online fighting for our attention and our limited concentration span, online marketers need to put their best foot forward by designing compelling landing pages and strong calls to action to achieve high conversion rates

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Mobile Application development best practices in kenya

Mobile Application development best practices in kenya

One of the most important practices in mobile application development is testing the application’s functionality, usability and its consistency. Without thorough testing, the application has very minimal chance of capturing the attention of the users and delivering its purpose considering the many application out here already.

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