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WHAT IS PRODUCT POSITIONING?

WHAT IS PRODUCT POSITIONING?

Positioning is where your product or service fits in the marketplace. It is a strategic exercise that defines what makes your product unique and why it is better than alternative solutions.

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TOP DIGITAL TRANSFORMATION CHALLENGES

TOP DIGITAL TRANSFORMATION CHALLENGES

The world has gone digital, and there’s no going back. Almost everyone has a smartphone these days, and they use them every day to help make decisions, find brands to buy from or learn more about a product. While this may all sound like great changes, it presents some unique challenges for businesses.

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BENEFITS OF HIRING REMOTE DEVELOPERS

BENEFITS OF HIRING REMOTE DEVELOPERS

If you are a corporation or you are running a software development business, hiring a team of experienced programmers is the first priority. However, the decision as to whether you hire full-time employees or prefer remote programmers is of great importance.

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STAGES OF SOFTWARE PRODUCT TESTING

STAGES OF SOFTWARE PRODUCT TESTING

Software Products need their own unique approach to test adequately and correctly. Oftentimes, teams treat them as any other software (i.e. internal applications built for a specific client or team; not accessible by the general public; non-revenue generating) and that is the starting point of trouble.

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