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Digital transformation describes the application of digital technologies to business processes, assets and products. Businesses can benefit greatly from digital transformation as it is one of the major factors in driving innovation and growth, as well as improving efficiency and driving ROI across all sectors.

The shift from one business to another is often accompanied by a need for people in the organization to adopt new processes, ways of working and approaches to break down silos and relate differently to customers.

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.

Product design begins when one visualizes a certain material and makes appropriate calculations to see if the contemplated ideas are practical to meet requirements or solve the problems of the end-users.

While the UX Design definitely has the user’s needs at the forefront of his solutions, the Product Design always has the business requirements in mind while designing as well.

A good User Interface is important because it can turn potential visitors to buyers as it facilitates interaction between the user and your website or application. It does not only focus only on the aesthetics but also maximizes responsiveness, efficiency and accessibility of a website.

What makes a great user experience? There is no right or definite answer to this question. The truth is user experience is different for everyone. The most important thing to remember when designing web and user interfaces is that “you are not the users”.

By creating a prototype, it is possible to sit down with a real; version of the product and determine which aspects are worthwhile and which parts need to be revised or discarded.

Ideation is the process where you generate ideas and solutions through sessions such as sketching, prototyping, brainstorming, brainwriting and other ideation techniques.

The product strategy is composed of a variety of sequential processes to effectively achieve a vision. You must know where you would like to take the product in order to identify a plan for the necessary activities to reach that destination.