STEPS FOR THE PERFECT PRODUCT LAUNCH
You've created the killer product that will change the world. Now you need people to buy it. Here is what to do to achieve this:
8 STEPS FOR THE PERFECT PRODUCT LAUNCH
Find your core audience and establish your base and build their confidence in you. Examine your competitors. Take from their good, learn from their bad, and enhance what needs to be improved. Condition your social media audience and build a relationship with your audience at least three months in advance so they can learn your tone and rhythms. Avoid pushing them to “buy”, this creates fatigue.
GO OVERBOARD WITH OUTREACH.
Obscurity kills businesses. If you don't go overboard, you won't get the attention needed to be successful. Before launching a new product, ask yourself: One, How far will I go to get attention? Two, How frequent will I be in my attempts?
UNDERSTAND YOUR PLAN
Know your audience and your stakeholders. Know your product's value. Interview a client who found success using your product. Ask them why it was successful. Have a multimedia approach in branding and promotion that includes images and video. For social media, don’t treat hashtags as an afterthought; they’re a powerful tool to grab eyeballs. Use them intentionally.
TARGET MAJOR MEDIA OUTLETS.
To get attention, cut through the noise. With the right strategy, you can land a major media placement. Pitch yourself as an expert and target high-profile news outlets. Figure out what story segments producers want. They’re under pressure to book the right experts, so there’s a good chance your knowledge fills a gap.
Your pitch should have a sensational hook with actionable advice.
BUILD YOUR SUPER FANS.
Don’t jump into launching a product without first building a community of super fans who'll vouch for it. Lay the foundation to build the buzz later. It may take some time but it’s worth it.
CREATE PRODUCT CONTENT.
Brainstorm ideas for the types of content your target audience would like to see. Should you create entertaining video content? Or do you need to write in-depth tutorials on how to use your product? Crafting engaging, useful product content will help consumers on the web discover your business and give them the information they need that will convince them to buy.
CREATE A FREE TRIAL OR DEMO
Creating a free trial or product demo is a critical stage for any product or service because you want to get as much feedback as possible before the official launch. You also want users to experience it themselves to see how your product or service works.
The more time you spend researching, planning, and forecasting, the better chance you have at perfecting your product launch. Be open and flexible to making changes along the way based on the input of your team, prospects, and influencers.
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