HOW SHOULD PRODUCT MANAGERS DEFINE CUSTOMER PERSONAS?

Personas are fictional characters that help product managers make these decisions and guide how the team will build features that customers love.
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Personas are fictional characters that help product managers make these decisions and guide how the team will build features that customers love.
Read moreMany businesses make mistakes in the area of pricing, setting their prices too high or too low, or choosing the wrong pricing structure altogether.
Read moreA product team typically consists of cross-functional teammates. They are responsible for product management, product marketing, user experience, and product analytics.
Read morePositioning is where your product or service fits in the marketplace. It is a strategic exercise that defines what makes your product unique and why it is better than alternative solutions.
Read moreFind your core audience and establish your base and build their confidence in you. Examine your competitors. Take from their good, learn from their bad, and enhance what needs to be improved.
Read moreTransitioning from legacy processes to digital may require an overhaul of every aspect of an enterprise. Often, however, overextended corporate leaders are challenged to develop a strategy and then implement the shift.
Read moreThe world has gone digital, and there’s no going back. Almost everyone has a smartphone these days, and they use them every day to help make decisions, find brands to buy from or learn more about a product. While this may all sound like great changes, it presents some unique challenges for businesses.
Read moreWith the growing remote-work trend affecting more industries than ever, product organizations increasingly find themselves managing projects with contributors in many different geographic locations.
Read moreIf you are a corporation or you are running a software development business, hiring a team of experienced programmers is the first priority. However, the decision as to whether you hire full-time employees or prefer remote programmers is of great importance.
Read moreWorking remotely, especially for software teams, is on the rise. Ditching the nine-to-five routine and having the freedom to work from home, the beach, or anywhere else comes with several benefits.
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