Good customer care is quickly unseating price as the key brand differentiator. Depending on whom you trust, customer experience already has overtaken price and product specifications as the key brand differentiator.Read more
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Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having the right social media management tools and a presence on all the major networks like Facebook, Twitter, Google+ and LinkedIn is a necessity these days for any business.Read more
Aggressiveness is an important trait for startups. Yet, at the same time, an attitude of “win-at-all-cost” must be tempered by respect, not just for employees, but also for customers and the community. In simple words, when the values of winning and respect conflict, respect should rule.Read more