To run a successful Fast Moving Consumer Goods company requires you to know your potential market size and the consumer behaviour and then you establish an effective distribution channel to reach them effectively.Read more
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Retaining a client can be even more difficult than winning a new account: Every email, every interaction, and every look will be scrutinized by an unhappy and unsatisfied client. And every email, interaction, and look can be the spark that leads to mistrust and dissatisfaction.Read more
The very reason for marketing is to increase sales of a company. However, companies have not been able to measure the right metrics that can measure the impact of the marketing campaigns they run on sales.Read more