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Video Advertising your Application or Startup

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After developing an awesome application for your company or startup, the next step is to get it out in front of your target clients. This is marketing and it’s one of those crucial leaps the company has to make to determine the success or failure of your application however great it may be. At TrendPro we have made it our practice to remind our clients to put up serious marketing strategies in place so that the thorough effort we put into developing their applications can result in the client’s success when combined with an effective marketing strategy.

One of the most powerful and emerging online marketing strategies is video marketing and advertising. The reason why it’s gaining more ground is because our attention spans are ever decreasing and online content is ever increasing. It is estimated that today, an average person is estimated to see about 5000 online ads compared to only 500, 30 years ago. This competition for our attention creates a demand for content that grabs our attention easily, explains a concept or an idea in a short time but elaborately and can passively communicate to us even when we are not paying close attention. This can only be video and that is why by 2020, it is expected, according to Cisco, that 75% of all mobile traffic will be from video as compared to 50% now.

This competition for our attention creates a demand for content that grabs our attention easily, explains a concept or an idea in a short time but elaborately and can passively communicate to us even when we are not paying close attention

Some of the ways to maximize video usage to promote your application include; including a colorful and entertaining video on your landing page to increase your conversion rates. In your web application at the ABOUT US section, you can choose to load a short, creative and elaborate video explaining about your company instead of a long prose that may never be read. Invest in engaging and brief videos for your status updates and adverts on social media to sensitize your potential clients about your product.

Another video segment that is really gaining traction in the marketing industry is podcast. It is being observed that podcast subscribers are more engaged and they are growing greatly in number. To the marketer’s advantage, starting a podcast channel is easy and economical, and it’s a great way to enrich your marketing avenues. Since it’s consumed on the go, it can be a good way to educate, entertain and engage your target audience and boost your brand loyalty.

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