Importance of responsive websites

A responsive website is a website that responds or adapts depending upon the layout of the device. Responsiveness means answering positively. In terms of websites,it can be described as the approach to view web pages on any size of screen (desktop or tablet). That is if the website is viewed properly (without any cropped part) with variations in screen size, then it is referred to as a responsive website. Nowadays responsive web design is a newer and compulsory approach in order to have bulk views on the website.

Making website responsive does not necessary mean fighting the entire application on the users screen. It means :
Intelligently pruning amount of information displayed
Making adjustment to the design to improve users experience when using the application
A responsive website improves the usability of the website. People are able to use their devices irrespective of the device size. In today's world, more and more people are consuming information on their mobile devices,therefore you need to handle the changing viewports and hardware for your site to be useful.

It is important to have a responsive website because in today's world where every website is accessible via ones phone, a user may not want to invest his or her time by opening his or her system just for browsing a website. A responsive website does nothing but adjusts its structure, content or presentation of information in a response to a measured user interaction with the site.

Responsive web design can also improve the user experience which will translate into a positive perception of your brand and business. If your customer can access your website easily on a platform, they are more likely to return to you for a business in future which means a higher conversion rate for your website. In a world where so much traffic comes around from mobile devices, it's important that you are accommodating this factor through your website.

Responsive web design is also important as a ranking factor. A site that is responsive will generally load faster which is likely to boost your ranking and decrease your bounce rate.Responsive web design can also make social media sharing easier, helping you to grow a bigger audience for your brand. At Trendpro Systems Ltd web designers prioritize on designing responsive websites for you to enable your business stand out and be useful in this competitive world.

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