KEY TRENDS IN DIGITAL TRANSFORMATION IN 2020
The digital transformation trends of 2020 feature some already familiar technologies such as data analytics, AI and machine learning, multi-cloud and APIs. But there’s also a more general aspect to the trend, that of connecting and personalizing the customer experience, that should always be ongoing in the background.
HERE ARE THREE KEY TRENDS TO WORK ON IN 2020:
1.] Connecting and personalizing the customer experience
2.] Unlocking and analyzing data for data-driven business
3.] Maximizing the value of AI and machine learning
1.] Connecting and personalizing the customer experience
Sounds so very basic, but delivering connected and personalized experience to the customer is actually at the center of digital transformation. Providing a frictionless omnichannel journey that’s accessible anytime from anywhere is what more and more customers have come to expect from their service provider.
2.] Unlocking and analyzing data for data-driven business
If your company isn’t ready to unlock the potential of data and invest in analytics in 2020, you might be out of business by 2021. The valuable insights to be harvested from the customer data have outweighed the “following your gut feeling” way of running a business a long time ago.
However, unlocking and analyzing the increasing volume, velocity, and variety of data is not an easy task. Gathering mobile data, sensor data, voice data, etc. is not an answer without an insight engine to organize and interpret it.
3.] Maximizing the value of AI and machine learning
The volumes of data are increasing quickly and in order to make some sense of them, we need machines to help us in that job. The value of AI and machine learning to data analytics can be distilled into three separate value propositions: speed, scale, and convenience.
Automating the analysis of data sets will bring significant gains in speed and scale alike. AI and machine learning will permit us to analyze complex data sets in a fraction of the time it used to take just two years ago.
In conclusion, we cannot consider these predictions definitive and exact because things could change and in many different ways.
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