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Mobile app marketing strategies

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After successfully launching your mobile app, what next? The focus on mobile app projects is typically on launching, with little regard for what happens after the launch. It is not surprising that launching a mobile is very difficult and the team's efforts are channeled at getting the product in the market in the most efficient manner. The question is; what happens after the launch? Mobile app development is not a one-and-done process.

The success requires you to have a broader product vision and a sustainable strategy.In order to have any chance of success, you need to have a plan in place that includes analytics to measure performance and iterate, a marketing plan in place to acquire users and drive engagement and a broader mobile strategy that allows for the continuous delivery and improvement.

Without mobile app strategy to sustain and improve the product after launch, there is nothing driving the direction of the product after it enters the market. There are various strategies to measure how your app is doing in the market after launching it. These may include the following.
Sourcing the user feedback
First and foremost, listen to what your customers are saying.the user reviews and ratings are the most reliable and valuable sources of information about your app.Don't be afraid off the negative feedback. It is often more detailed and valuable than the positive feedback, hence serves as a reliable source of information and how to improve your app.

Make your app visible in the app store
It involves optimizing mobile apps to rank higher in an app store search results, the more visible it is to potential customers. Main factors that affect your app rankings in the search results includes the title, Description, icon and screenshot of the app features.

Social media networks
Social media can help you reach your potential customers more easily. Social media networks provide you an access to important data about your users interests, hobbies etc. this information can help businesses to get their advertisement through market segmentation. For instance Facebook Ads allows you to customize advertising accurately since the ads are targeted solely at potential users.

Determine your Unique Value Proposition (UVP)
With the information gathered from the app competitor analytics, you can determine what makes your app stand out or unique and capitalize on these elements.if you have a strong UVP, your user acquisition will be easier because your users will know right away what problem the app will solve for them.

In Conclusion , an important part of every app marketing strategy is not to oversell. You cannot falsely advertise or overpromise. If your offer for example is “free ride with first use”, then don’t follow up by giving your users ‘$3 off’. You need to make sure your message remains consistent or it will inevitably result in frustrated users and high uninstall rates of your app. From www.trendpro.co.ke

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