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Important strategies of mobile app branding

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Did you know that mobile apps acts as a brand extension and representation of your business? After creating a fantastic mobile app, you can't expect it to thrive automatically in the market space. You therefore need to brand your app to access your audience effectively. Branding gives different attributes, human values etc.

Mobile app branding has been neglected mostly because most of the app developers do not understand that establishing a brand is pivotal to the success of your app. When you brand your app well, it basically gives you a control over the associations that are triggered whenever users see your app icon,or hear its name. App branding when done right results in a strong relationship between the brand and the customers.

Speed and time are one of the important strategies of mobile app branding. Slow speed can be a big annoyance for the users and is one of the top reasons why the customers might uninstall the app. It is important therefore to test the app speed before you launch it in order to improve your app and enhance the user experience hence establishing favourable brand image.

Another strategy of branding your app is naming the app intelligently. If you manage to name your app effectively, there is a good chance that your app will be registered more effectively in the minds of the users. When there is a strong correlation between your app name and its main function, the app will most likely fare well in the market. This may however not work so well because of the non-availability of the name you intend to use. In such scenarios, you can use two words to convey the idea or capitalise the first letter of each word to make it stand apart.

Updating frequently and keeping your consumers updated is another effective branding strategy. When you offer frequent updates, it goes a long way to help the app branding and keeping it fresh in the consumers mind. Adding more data and functionality to the app positions the mobile app brand better.

Having a consumer or user centric design is another important app branding strategy. The consumer is the “king”.It is important to understanding that your customer is the key and is one of the outmost importance. An app must be created with the customer in mind because it is them who finally use the app, share the views about it,recommend it and also pay for it. The app should be about the user not you. Studying your target audience will help you get a strong understanding of the brand that you need to build and the best way to communicate it with the users. Visit www.trendpro.co.ke for the best mobile apps TODAY.

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