Our Blog

Get the latest tech news and articles in Kenya to help you understand your app/software/website project better.

How to identify your mobile app target audience

Image

Did you know that launching a mobile application, you become part of global market estimated in the billions of dollars? Finding your target market or audience is a key step in your overall business strategy because you want to move forward without understanding who you can offer your products to and who will actually buy it. By ignoring this step, you risk wasting your whole marketing budget and buying a potentially successful app idea.

There are two ways of identifying a group target for your mobile app. First is a general understanding based on the apps category and then a secondary research. Secondary research is the analysis of information about your industry, category and your competitors in the market.

Finding a target audience for a specific niche application is easier than for a general category application. However , even in a large market, there still be a large niche that can subsequently provide the most loyal users.

It is important to understand when and where to promote your app to get a target audience. Promotional efforts should concentrate on website and social channels that the target audience visits. You can also ask for an app review. Another important part of app marketing for a specific audience is collecting data about your users. By analyzing the statistics, you are able to customize a market strategy and evolve when needed.

Naturally, you want your app to reach as many people as possible, but the number of individuals you wish you to engaged with comes at a price. An unlimited target audience would require a huge market budget. If you can identify your target audience, this allows you to focus your finite resources on the demographic most likely to be responsible to your app, efficiently maximizing your returns. From www.trendpro.co.ke

Want to have a quick chat?

We are only a phone call away +254 792 98 53 80