How to improve customer engagement on your mobile app
Customer engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more and show more loyalty. Providing a high quality customer experience is an important component in your customer engagement strategy. Customer engagement is a very important aspect in your mobile application. If you do not have a customer engagement strategy, you could be missing opportunities to interact and build relationship with your customers. There is no single customer engagement strategy that works for every company across all industries; however, a single focus on empathy , clarity and simplicity in your dealings with customers and prospects should be the basis for all of your customer engagement activities.
Customer experience is priority to improve your customer engagement. The customer experience you provide is important because it gives marketers and business owners a way to increase satisfaction. It starts with your company culture and ensuring your customer support team, the front line of your business is empowered and shares your focus on providing an amazing customer experience.
At the heart of everything, it's important to understand every customer wants to feel you understand their needs and that they can relate to your brand. Find a personality within your business who are passionate about your brand. Grow that person into a thought leader and give them a voice to humanize your brand and engage your audience, create opportunities for them to build their presence and promote your brand.
You can also improve the customer engagement on your app by creating a useful content. Using content to educate customers was an underused customer engagement strategy. Its now becoming increasingly common to enhance customer experience and increases customers satisfaction. Research has shown that 48% of smartphone users are more likely to buy from companies whose site provide instructional video content. You can also personalize your customer communication. This personalization should be about making the users feel welcomed and known without feeling like you are strip-mining their data. At Trendpro Systems Ltd we encourage our clients to invest in customer engagement on the mobile applications we develop for them so that they reap maximum benefits from their applications.