How videos can increase customer engagement
Are you still hesitant to hop on the video marketing trend? Well, landing pages with a video see an 80% increase in conversation over landing with only text.Video marketing converts leads into customers as well. It establishes a higher level of trust with your audience. Your customers feel a connection with your mobile or web app. Video content is what consumers want. This is because videos are more engaging, they are personable and it is an easy way to consume information. Research has shown that 59% of senior executives agree that if both text and videos are available on the same topic, on the same page, they prefer to watch the video.
Nothing pleases a busy user more than a tutorial video, or a walk through of the products features. Demonstrating a product in a video can add considerable value to your mobile or web application. Posting a video about your product is really a good way to spread out the word. You do not only expose your product to a potentially huge audience, but you also give people a ready-made, shareable format that given prominence in Google search results.
Social media is a massive driver for customer engagement. It's a collaborative platform. People share content, comment on links, recommend videos etc. Although social media is always a two way- street, you can help people feel positive about your app by giving them the content they enjoy. Videos are always very popular on social media. And they can drive engagement for a variety of reasons. They take up a lot of space on the screen more than a text or link therefore eye-catching.
Videos also allow you to demonstrate your product or service or give your brand image a boost, in a highly appealing and interesting format. Through the video, you can enhance the products and services you are offering by giving people a little background information about what to do. Video streaming on a platform that contains expert views on the trending issues can drive higher customer engagement. Therefore market your mobile apps with video because it allows the full user experience of the app more than words can From Trendpro Systems Ltd