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Application of chatbots in an e-commerce app

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A chatbot is a computer program designed to stimulate communication with the human users especially over the internet. It is an Artificial Intelligence (AI) software that can stimulate a conversation with a user in natural language through messaging applications, websites, mobile apps or telephone. Why are chatbots so important? A chatbot is described as one of the most promising and advanced expressions interaction between machines and humans.

Chatbots are important in your e-commerce application because they streamline interactions between people and services,therefore enhancing the customer experience. Your business would have an opportunity to improve the customer engagement process and operational efficient by reducing the cost of customer service. Today people prefer online shopping. The downside to the growth of your business is having to employ more employees to facilitate customer queries, which are either simplistic or is obvious information.

By integrating chatbots into your e-commerce applications customer service strategy, you will not be able to not only scale your customer service department, but also handle the tasks that would require additional employees therefore more savings. For example, a customer can speak to a chatbot online and ask where the order is, how long it will take or whether the product is in stock. The chatbots would not only be able to easily look up these requests, but the field is more difficult request to human operatives. The system will also be able to learn from talking to customers and assess which will be too difficult for it to answer.

To be successful, a chatbot should be able to effectively perform the task of human support regardless of the kind of approach and platform. Human intervention is crucial in configuring, training and optimizing the chatbot system. From Trendpro Systems Ltd

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