How push notifications increase app engagement
A push notification is a message that pops up on a mobile device. App publishers can send them at any time ;users don't have to be in the app or using the device to receive them. They look like SMS texts messages and mobile alerts, but only reach the users who have installed the app.
Each mobile platform has a support for notifications. Push notification do a lot of things; for example, they can show the latest sport scores,or let users know about an event. Getting users to engage and re-engage with mobile app is a challenge. One way to reach users who are online is through push notifications.
Through the push notifications, you get direct access to your audience and they don't need to be in your app or on your site.You get real-time traffic on your on your app and sites, which helps with the virality of content and boosting reach even more. These urgent and timely notifications also make your app go to source for information subscribers can use on the fly.
Push notifications is a great way to get out news about new products, launches or content that the users wouldn’t otherwise have noticed.
Through the push notifications, you create an overall better experience on your app. Social networks would also benefit from this continual push of activity back to the app. As more users return to the app on daily basis, the more app activity goes up, which makes your platform an even more engaging and valuable one for new users thinking about installing it.
Apps with an ad monetization strategy, push notifications effectively help increase ad revenue by getting more people to see your pages containing ads. E-commerce websites and apps can also leverage push notifications to increase sales,through messages would be more specifically targeted at shoppers. At Trendpro Systems Ltd we develop mobile applications with push notifications to enable our clients benefit largely from the mobile apps we develop for them.